Pepsi launched a new logo which received mostly negative comments to this point. I actually like it and think it is a good update of the brand. Sure it costs around a billion or so to update the brand and packaging and such, but they are a business and are spending money and moving the economy. When you are selling sugar water, the packaging is sometimes just as important. You want your brand noticed in the shelf next to the thousands of other drinks. The package/logo change may make some people revisit the brand just because it catches their eye.

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