(photo from Sepiatone on Flickr)

Sony is pimping the new line of LCD TVs that have great color. What better way to promote them than to throw thousands of superballs down a street in San Francisco. The resulting commercial caputers the flyin superballs in slow motion and the effect is hypnotic. Watch the extended length commercial to get the full effect.

Sony will be topping this feat by blowing paint out of a large building. Directed by Jonathan Glazer

The new Bravia TV commercial will be directed by award-winning director Jonathan Glazer, who is responsible for a dazzling array of original work in the fields of commercial, music video and film production.

His credits include videos for bands such as Jamiroquai, Massive Attack and Radiohead, some of the most memorable ads for Guinness and Stella Artois, and the feature films Birth and Sexy Beast.

The ad required:
70,000 litres of paint
358 single bottle bombs
33 sextuple air cluster bombs
22 Triple hung cluster bombs
268 mortars
33 Triple Mortars
22 Double mortars
358 meters of weld
330 meters of steel pipe
57 km of copper wire

Here is a preview:

Check out the details at http://www.bravia-advert.com/

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